Angela Eka Dewi
1305001431 Dave 01120120272
Rebeca Yapeno 00000000902 Vika
Chendana 00000000787
1. SINGLE-VOICE COPY
This format tells us that only one voice is required for the
spot. The all-caps instructrions tell both the producer/director and the
announcer what style of delivery.
30 seconds
2. TWO-VOICE COPY
It’s sometimes desireable to have two voices alternate in
reading copy. Two-voice (or alternate-voice) copy should be distinguished from
dramatic or dialog copy. In two-voice copy the two voices merely alternates
phrases or statements. You can indicate the gender of the voice by change the
format
30 seconds
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VOICE ONE
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Badan bentol-bentol di gigit nyamuk? Di musim hujan seperti ini,
tidak di pungkiri lagi, pasti nyamuk mulai berkembang biak dan menggangu
aktivitas anda.
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VOICE TWO
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Oleh sebab itu, telah hadir lilin Citronella dari Pure Impressions!
Harumnya yang menenangkan dan tidak menusuk serta tahan lama, ampuh untuk
mengusir nyamuk!
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VOICE ONE
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Dengan kandungan bahan alami citronella pada lilin nya bikin nyamuk
segan untuk datang
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VOICE TWO
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Tidak perlu harga mahal untuk mendapatkan pengusir nyamuk yang ampuh
ini, cukup 7.500 rupiah per lilin nya di supermarket terdekat
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3. DIALOG COPY
The dialog spot calls for dramatic talent. Remember to keep
the dialog copy conversational and pattern it after the way people actually
talk.
30 seconds
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Cewek
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Ampun deh, ni rumah nyamuknya banyak banget si...
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Cowok
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Ya maaf lah, belom beli obat nyamuk ni. Tanggal tua kali ini....
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Cewek
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Ya ampun, beli aja si lilin citronela dari Pure Impressions, harganya
ekonomis, cuma Rp 7500 rupiah, ampuh banget buat ngusiri nyamuk.
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Cowok
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Masa sii, belinya di mana tu?
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Cewek
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Di supermarket banyak kali, makanya kalo ke supermarket jangan
makanan mulu yang di liat.
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ANNOUNCER
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Lilin Citronela ! harga ekonomis, ampuh usir nyamuk !
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4. SOUND EFFECT AND
MUSIC
Both sound effect and music when carefully and well integrated
into a spot, can do a great deal to make the commercial special and attract
listener attention. Sound effect and music are typed in ALL CAPS AND
UNDERLINED. The underlining is used for clarity.
40 seconds
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SOUND
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Nging.....Nging.... *Suara nyamuk... *POK*
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ANNOUNCER
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MAMA
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“ Aduh!! Kok papa nampar mama?!?!”
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PAPA
MAMA
PAPA
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“ hah?? Aduh.. sorry ma, papa mau nepok nyamuk itu di pipi” *nging..
nging
“ Yaampunn.. ribet banget sih, nih nyalain PURE IMPRESSIONs ! lilin
citronela yang aromanya enak dan tahan lama terus ampuh buat ngusir nyamuk”
“ Nah ini dia nih yang papa cari....”
*sound nyalain korek.
“hmmm.. aromanya enak banget.. jadi romantis lagi suasananya.. mama
emang paling the best”
*romantic and sensual sound
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